独立经营顾问 · 15年+互联网产品及用户运营实战Independent Business Consultant · 15+ years in internet product & user operations
想让 AI 分身评估岗位匹配度？它已搬到首页——去那里直接贴 JD，它会给出匹配度、带证据的匹配点，以及坦诚的差距判断。Want the AI assistant to assess job fit? It now lives on the homepage — paste a JD there and it returns a match score, evidence-backed strengths, and honest gaps.
去首页贴 JD →Paste a JD on the homepage →15年+实战，从同程艺龙的创业上市期到美团、蚂蚁集团的成熟期，覆盖 ToC 产品运营与商业化操盘。核心竞争力构建在四大支柱之上：15+ years across Tongcheng-Elong's startup-to-IPO era and the mature stages of Meituan and Ant Group, spanning consumer product operations and commercialization. Four pillars:
懂产品的运营操盘手。主导「动态打包」技术流程改造实现规模化扩张；在支付宝出行频道主导架构改版，显著提升流量分发效率。An operator who understands product. Led the 'dynamic packaging' workflow rebuild enabling scale; led the Alipay travel channel revamp, lifting distribution efficiency.
深谙全生命周期管理，具备千万级用户增长模型实战经验。主导美团酒店会员体系从0到1重构；统筹线下获客专项，累计获取数千万新用户。Full-lifecycle expertise with 10M+ user growth models. Rebuilt Meituan Hotel's membership system from scratch; led offline acquisition programs bringing tens of millions of new users.
管理亿级流量的商业化变现。建立外部KA分销渠道接入规则；在存量博弈阶段通过精细化运营挖掘用户消费场景跃迁机会点。Monetized traffic at the hundreds-of-millions scale. Built KA distribution channel rules; in the stock-game era, uncovered consumption-scenario upgrades through refined operations.
主导支付宝「出行AI助手」专项，负责 Prompt 优化与场景定义，打通从用户咨询到服务购买的商业闭环。Led Alipay's 'Travel AI Assistant': scenario definition and prompt optimization, closing the loop from user inquiry to purchase.
不罗列工具名，只看用 AI 真实完成的事：Not a list of tool names — things actually shipped with AI:
平台运营专家 | 2024.07 — 2026 · 团队：10人Platform Operations Expert | 2024.07 — 2026 · Team of 10
全面负责支付宝出行频道的用户增长策略、流量分发机制及商业化运营；同时作为核心负责人推进 AI 在运营团队内的组织能力升级。Owned user growth, traffic distribution, and monetization for Alipay's travel channel; also led the AI capability upgrade of the operations team.
C端用户运营负责人 / 分销业务负责人 | 2019.09 — 2024.06 · 团队：7人Head of C-end User Ops / Head of Distribution | 2019.09 — 2024.06 · Team of 7
在美团酒店业务成熟期挖掘新增长曲线，覆盖用户增长、会员体系运营及分销渠道优化，提升间夜量、GMV与用户LTV。Found new growth curves for a mature hotel business: user growth, membership operations, distribution optimization — lifting room-nights, GMV, and LTV.
产品总监 | 2017.08 — 2019.09 · 团队：30人Product Director | 2017.08 — 2019.09 · Team of 30
统筹两大品牌自营 app 平台的产品规划与运营，创新孵化国际化业务。Ran product planning and operations for both brand apps; incubated the international business from zero.
运营总监 → 项目总经理 | 2013.04 — 2017.07 · 内部创业、从0到1Ops Director → Project GM | 2013.04 — 2017.07 · Intrapreneurship, 0→1
核心创始成员，见证团队从3人扩张至千人规模。负责商业模式设计、供应链整合及市场营销策略。Founding member; watched the team grow from 3 to 1,000. Owned business model design, supply-chain integration, and marketing strategy.
背景：Context: 行业存量博弈，原有会员体系权益单一，高价值用户流失风险增加，LTV挖掘不足。A stock-game market; single-benefit membership; churn risk among high-value users; LTV underexploited.
行动：Action: 基于RFM模型对亿级用户精准分层，定义5级成长路径；以「会员折扣」「房型升级」为核心高感知权益，联合美团外卖推出跨场景权益。RFM segmentation over 100M+ users, a 5-tier growth path, high-perception perks (member discounts, room upgrades), cross-scenario benefits with Meituan Waimai.
中高等级会员贡献间夜量占比持续提升；参与会员价格权益输出的酒店数量持续提升。Rising room-night share from mid/high-tier members; more hotels joining member-price programs.
背景：Context: 大模型技术爆发，但ToC商业化落地场景稀缺；出行频道服务入口深、咨询效率低、变现手段单一。LLMs were booming but consumer monetization scenarios were scarce; the travel channel had deep-buried entries, inefficient support, and single-track monetization.
行动：Action: 定义智能行程规划、旅游线路规划、公交地铁站点查询三大场景；批量生产预设query教育市场；从人工生产升级为AI自动化生产。Defined three scenarios (smart itinerary, route planning, transit lookup); mass-produced preset queries to educate the market; moved query production from manual to AI-automated.
query生产效率提升100倍以上；从追求DAU转向追求高质量query的服务挂载率和使用频次。100x+ query production efficiency; shifted the goal from DAU to service-attach rate and frequency of high-quality queries.
背景：Context: 进军周边游蓝海，品牌认知度低，用户习惯尚未养成，急需低成本高爆发获客。Entering a blue-ocean market with low brand awareness and unformed user habits; needed low-cost, high-burst acquisition.
行动：Action: 筛选高品质五星酒店与热门景区，补贴打造「10元」极致价格锚点；设计「限量抢购」机制，全域媒体地毯式传播。Curated five-star hotels and top attractions, subsidized to a ¥10 price anchor; flash-sale mechanics; blanket media coverage.
单场获客7万+，销售间夜超2万；开创OTA行业「爆款引流、长尾盈利」经典打法。70K+ new users and 20K+ room-nights in one campaign; pioneered the OTA playbook of blockbuster acquisition with long-tail profit.
悉尼科技大学 (UTS)University of Technology Sydney
旅游管理 · 硕士M.A. Tourism Management
苏州大学Soochow University
旅游管理 · 本科B.A. Tourism Management
英语：English: 流利，海外留学背景，可作为工作语言Fluent (overseas study); full working proficiency
战略思维：Strategy: 从0到1搭建商业模型，在复杂竞争中制定破局策略0→1 business modeling; breakout strategies in complex competition
资源整合：Resource orchestration: 跨部门沟通与长链路项目推进能力Cross-functional communication and long-chain project delivery
AI认知：AI literacy: 持续跟踪 Agent 生态演化与企业 AI 落地方法论Continuously tracking the agent ecosystem and enterprise AI adoption methods
更新于 2026年8月Updated August 2026